Pennine Way Preserves has undergone a total brand review and has unveiled its new logo applied to their labels to support its evolution to a leading artisan preserve making company
The new brand identity reflects Pennine Way’s commitment to provide the very best products in order to meet its ambitions for the future. Subtle changes have been made to refresh the firm’s logo to reflect its heritage with a modern twist.
Brand focused marketing agency, Better with Jam were chosen to lead the brand refresh activities to work alongside new owners Sam and James Jennings to build a brand identity that reflects Pennine Way Preserve’s core values and future strategy.
The new labels will start to appear in most of the local supermarkets in the next few months.
Commenting on the rebrand, Owner and Director, Sam Jennings said;
“It was important that Pennine Way retained its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. It reinforces our authenticity, originality and a desire for quality. We feel it’s important to let people know that we are still staying true to our heritage and will continue to make all our preserves using recipes the company has used for 40 years. But we recognise the need for change to support the future of Pennine Way Preserves with a new look as well as developing new recipes.”
Sam and James Jennings bought the company in 2015 and relocated from Cheshire to live and work in south of Lancaster. The couple have some ambitious plans for the business and are loving the life in Lancashire
Janie Ash commented;
“We’re passionate about working with artisan producers, brands with great stories, that’s why Pennine Way Preserves was a perfect fit for us. It feels great to know that we’ve played a role in making the brand future-proof for the next 50 years.”