But brands don’t sell; people buy. The reality is that brands need to sow seeds, building relationships with potential customers – and if those relationships are nurtured, then perhaps the harvest will be good.
27.07.18Feel confident, balanced and happier with Janet Butler Pilates
Better with Jam have created an amazing brand that tells my story. Their great design, copywriting and photography means that I now have a brand and website that reflects my ethos. It communicates perfectly my love of Pilates and my passion for helping and supporting my clients to manage their conditions and improve their lives.
22.06.18Why brand storytelling should be the foundation of a growth strategy
The best stories tap into people’s emotions because someone genuinely connects to what a brand stands for or where it has come from. The marketers who can paint the pictures and create such personal relationships are well on the way to establishing long-term brand loyalty.
20.06.18Great British Chefs announce line-up for Great British Menu 2018
Our strategic marketing together with our great hospitality network ensured that our client Craig Sherrington from Virginia House came to the attention of Great British Menu's production company back in July 2017. Craig's cooking and friendly personality did the rest winning him a place on Great British Menu 2018.
In few other industries is there such a huge discrepancy in the cost a business may be quoted for branding. A total branding project could cost you £250 for an online logo through to £250k working with an experienced branding agency. The right brand is an investment that pays for itself over and over again, year after year.
Our MD, Janie Ash's participation as a key speaker in a Developing Place-based Entrepreneurship, Innovation and Branding in Donegal Seminar / Workshop in March 2018 has received considerable attention and was trending number 3 on Twitter in Ireland.
Enormously powerful. Enormously fragile.
Building a brand takes vision. It takes passion and sweat. And perhaps most importantly, it takes discipline.
The discipline to never waiver from your brand’s DNA and what your message to the world will be.
13.03.18Why Place Branding is becoming increasingly important for UK destinations.
As part of Janie's continued interest and commitment into PLACE BRANDING, she’ll be speaking at an event this Thursday 15th March in Donegal, Ireland, which explores how the county can best create an entrepreneurial legacy.
Small is Powerful!
We believe our model is a vital part of the future of marketing and advertising. The industry is evolving at lighting speed, and only the most nimble creative teams will keep their clients at the forefront of what’s next.
Add up all our team's experience and you get over 125 years of brand, marketing, creative, digital and advertising success in London, Leeds, Manchester, Los Angeles and Lancaster.
We are brand storytellers; so what does that actually mean to you and your business.
07.12.17The best ideas comes from the best relationships.
But ultimately, the choice of a creative agency for a given project comes down to whether or not they’ll help clients meet and exceed goals. And it comes down to brilliant collaboration to deliver the strongest return.
30.11.17The science of standing out from the crowd!
Stand out: does it grab your audiences’ attention?
Encourage purchase: does it describe a unique proposition with a relevant and meaningful claim in the minimum amount of time?
Fit with brand positioning: have you remained authentic to your brand values and beliefs?
Six decades later, and after several generations of the Bird family, they’re still here and still a favourite for people looking for leading furniture brands, style, quality and value at a great price.
12.08.17Why social media matters more than ever to hospitality marketing
Social media also comes with another vital USP. It gives the brand the chance to reach out directly to consumers and offers a platform for reputation management if any complaints are launched. It’s a more intimate and personal direct channel for brands to interact with consumers
10.08.17Photography and Art Direction for M J Bird & Son
Jaw-dropping photos for your favourite brands all look so effortless don't they? But as every Art Director knows, there’s a lot of hard work that goes on behind the scenes to make those beautiful images happen.
“I chose Better with Jam because the company has a wealth of talent that is unequalled in any other agencies locally. Having worked with the company before, I knew that Janie and her team would offer the right insights and direction to help us future-proof our brand."
Fun diffuses difficult situations. Fun breeds creativity. Fun opens up and creates strong partnerships. Fun fuels productivity.
So if you think you don’t have time to have fun at work…the truth is you don’t have time not to.
16.07.17Four Important and Often Ignored Principles for Brand Building
Brands are really just a big pile of Legos waiting to be put together into something great. Good brand building means understanding the larger vision of what you want to make and what you want your customers to see.
We've been working with Lancaster City Council since 2015 when we rebranded the Light up Lancaster event, designed and built the new website. We beat 8 other agencies to win the account.
And, now we're really proud to announce that after a brand photo shoot we have designed and built Lancaster's very own visitor website.