This year’s Cannes Lions festival. The Oscars of the advertising world, a Cannes Lion Grand Prix is the most coveted of adland’s many prizes, a ticket to recognition across the industry and a shortcut up the career ladder.
Like the Oscars, Cannes judges often eschew the more obviously commercially minded work released over the year, in favour of campaigns or projects that show social purpose or include a higher aim than mere selling. This is again strongly evident in this year’s winners, and, despite the desire by some for the industry to move on from this preoccupation, it shows no sign of abating
Have a look at all the campaigns that received this year’s top honours here.