Facebook is still the most popular social network in the UK, but it is losing share to Snapchat and Instagram among people aged 12 to 24.
Facebook has 32.5 million users in total in the UK, with Instagram on 16.7 million people, Snapchat on 14 million and Twitter 12.6 million.
Facebook is still the big winner in social media. But it will be slightly concerned that younger people in the UK are having their heads turned by Snapchat. Of course, Facebook’s ownership of Instagram is softening the blow, and it will be further enthused to see Instagram’s longer-term prospects looking even better than Snapchat’s.