99% of successes come from failures. One of the great things about being willing to try new things and make mistakes is that making mistakes keeps you humble. People who are humble learn more than people who are arrogant. Happiness is our business model. It is a new species of entrepreneurs who choose happiness before profit. Remarkable is that by choosing this business model companies become very profitable. Developing a strong company culture, actually creates happy teams, happy customers and at the end, happy receivables!

We believe in Teams:

Believing in a business and working with people that you like means that everyone has a common goal. Recent studies show that, happy teams are more productive and efficient in their work and of course, they make more money. It is very simple, being surrounded by happy staff is nice, they are excited to make customers happier and as such will work harder to happen. Happy customers spend more money, are more loyal to a brand and recommend products family or friends.

Putting family first:

Right now a movement of people is emerging who want to work in a business, primarily as a lifestyle and secondly, to make money. Aspiring to this, it gives flexibility to choose to do things differently for a number of reasons, including: Spending time doing what we like and enjoy, in a place that feels good. Spending more time with people we love (family, friends) Flexibility in making better choices in life (let’s change the world) People make a difference: As Independent on Sunday publishes its sixth annual Happy List, naming 100 outstanding people whose volunteering, caring, fundraising, mentoring, charity founding or selflessness makes Britain a more contented, supportive, better-adjusted and happier place we are inspired to do the same.

We like John Lewis:

It’s a culture and a way of working. All 76,500 of John Lewis’s permanent staff are partners and they ultimately own the retailer’s 35 department stores and 272 Waitrose supermarkets, which generate annual sales of more than £8bn. What does that responsibility mean? “We ask not only that you do your day job, but that you play an active role as an owner,” says Patrick Lewis a member of the partnership board and of the family. “That you engage with your colleagues and work with them in thinking through what will make the business successful. John Lewis’s constitution also lists a formal mission to maximise the “happiness” of its staff.

We like the Cooperative movement:

There is increasing evidence across a range of disciplines that people are cooperative as much as they are also competitive. Advantages of co-operation include opportunities for innovation, business success and social responsibility. Every business can share the benefit of co-operation if they work more co-operatively.

We like Social Entrepreneurship:

Social entrepreneurship is everywhere: heroic individuals build innovative solutions to transform the texture of the world’s social fabric Social entrepreneurship focuses on solutions that are not only effective but also sustainable, and ideally, replicable in a variety of contexts around the world