• Place Branding

    A more thoughtful academically informed approach to Place Branding is the collaboration between Better with Jam and Lancaster University.

    This collaboration of academic and creative design means we are uniquely positioned to offer in-depth consideration with practical solutions. We have a shared belief that to affect social change you need to create a movement, A local brand needs buy-in and ownership, it needs communicated within and beyond the place.

  • What sets us apart?

    We use innovative academic research and an established framework of data collection and analysis to enable place-based communities to define their essences.

  • Our Goal

    It’s to close the gap between a place’s facts and assets, and people’s perception of it. Place Branding is about building something where people want to be. Instead of telling people why you’re great, be great and the people will take notice. The goal is to have perceptions that will be proven by a visit or a conversation with someone who knows that place well; you want expectations to be met or exceeded, rather than disappointed.

  • Our Process

    Projects are bespoke and tailored for each client. The purpose of our seminars are to open minds to the discovery of the community’s essence, purpose, and future story. The aim is for collaboration and ownership for a collective future.
    It is for this reason that we take a long term approach – to help build intergenerational legacies.

    View our Place Branding Programme

     

A more thoughtful academically informed approach to Place Branding is the collaboration between Better with Jam and Lancaster University.

This collaboration of academic and creative design means we are uniquely positioned to offer in-depth consideration with practical solutions. We have a shared belief that to affect social change you need to create a movement, A local brand needs buy-in and ownership, it needs communicated within and beyond the place.