• Another busy day in the studio!

    Another busy day in the studio!

    “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while.” Steve Jobs Read More
    Another busy day in the studio! MJ Bird's 60 years campaign Rebrand for Virginia House New website for LPC Why social media matters more than ever to hospitality marketing Photography and Art Direction for M J Bird & Son LPC rebrand MJ Bird's Summer Sale Campaign Is Advertising a fun business? Case Study in successful omni-channel marketing for Virginia House Four Important and Often Ignored Principles for Brand Building New website for Lancaster The World's favourite colour Photo Shoot with Art Direction for Virginia House Photo Shoot with Art Direction for Lancaster City Council Cannes Lions Festival Winners A manifesto for the creative industries UK adults will spend almost 1 hour a day watching digital videos this year What brands can learn from the Share a Coke campaign. Trends in modern food photography The science of creativity in advertising Rebranding artisan producer Pennine Way Preserves. Celebrating 60 years of family and furniture Transforming London's Poshest Grocer Better with Jam pips other agencies to the post with client wins Branding for International Youth Games Spreading the QSF love. Gail hands out the facts! Defining brand storytelling using the hero’s journey What exactly is The Big Idea? Did Pepsi get it wrong? 2017 could prove an outstanding year for discovery and innovation! The AI industry is set to grow 300 per cent in 2017! What do we mean by the word brand? Successful partnerships just work...don't they? Answers to questions we are often asked... Iconic slogans we love them...what's your favourite Find about what makes us tick...our ethos! What is the future for augmented reality? What's different about a Brand Focused Marketing Agency? We believe in having fun at work! It's great when there is mutual respect and admiration Google's got tired of people trying to scam them! Brand Refresh for Quite Simply French Branding an Accountant...do the numbers stack up? Trends for 2017 - the rise of biometric identification technology. What brands were called...before they were famous! Apple voted 'coolest' brand for fifth year in a row
  • MJ Bird's 60 years campaign

    Six decades later, and after several generations of the Bird family, they’re still here and still a favourite for people looking for leading furniture brands, style, quality and value at a great price. Read More
  • Rebrand for Virginia House

    Rebrand for Virginia House

    Virginia House asked to rebrand them as a fine dining Restaurant with a Gin Parlour and Rooms to match their award winning aspirations. Read More
  • New website for LPC

    To stay ahead of the competition and standing out from the crowd. Our brief from LPC. Ten minutes after the site launched they had a sale. Read More
  • Why social media matters more than ever to hospitality marketing

    Why social media matters more than ever to hospitality marketing

    Social media also comes with another vital USP. It gives the brand the chance to reach out directly to consumers and offers a platform for reputation management if any complaints are launched. It’s a more intimate and personal direct channel for brands to interact with consumers Read More
  • Photography and Art Direction for M J Bird & Son

    Photography and Art Direction for M J Bird & Son

    Jaw-dropping photos for your favourite brands all look so effortless don't they? But as every Art Director knows, there’s a lot of hard work that goes on behind the scenes to make those beautiful images happen. Read More
  • LPC rebrand

    LPC rebrand

    “I chose Better with Jam because the company has a wealth of talent that is unequalled in any other agencies locally. Having worked with the company before, I knew that Janie and her team would offer the right insights and direction to help us future-proof our brand." Read More
  • MJ Bird's Summer Sale Campaign

    MJ Bird's Summer Sale Campaign

    MJ Bird's omni-channel summer sale features striking colours and images to grab customers attention both online and offline. Read More
  • Is Advertising a fun business?

    Is Advertising a fun business?

    Fun diffuses difficult situations. Fun breeds creativity. Fun opens up and creates strong partnerships. Fun fuels productivity. So if you think you don’t have time to have fun at work…the truth is you don’t have time not to. Read More
  • Case Study in successful omni-channel marketing for Virginia House

    Case Study in successful omni-channel marketing for Virginia House

    How we ran a successful marketing campaign to drive restaurant sales and take Virginia House to number one on Trip Advisor. Read More
  • Four Important and Often Ignored Principles for Brand Building

    Four Important and Often Ignored Principles for Brand Building

    Brands are really just a big pile of Legos waiting to be put together into something great. Good brand building means understanding the larger vision of what you want to make and what you want your customers to see. Read More
  • New website for Lancaster

    New website for Lancaster

    We've been working with Lancaster City Council since 2015 when we rebranded the Light up Lancaster event, designed and built the new website. We beat 8 other agencies to win the account. And, now we're really proud to announce that after a brand photo shoot we have designed and built Lancaster's very own visitor website. Read More
  • The World's favourite colour

    The World's favourite colour

    The results are in: world's favourite colour revealed - but is it green or blue? Read More
  • Photo Shoot with Art Direction for Virginia House

    Photo Shoot with Art Direction for Virginia House

    Lighting, mood, style of shot all help to create a ‘feel’ for the brand, influencing perception and helping it become a living, breathing entity. It’s what we in the know call Art Direction – best summed up as clever concepts and tailored visual style that make your brand uniquely identifiable Read More
  • Photo Shoot with Art Direction for Lancaster City Council

    Photo Shoot with Art Direction for Lancaster City Council

    The Art Director and Photographer have a joint vision of how the photography needs to be to communicate the brand effectively. Read More
  • Cannes Lions Festival Winners

    Cannes Lions Festival Winners

    There was less of that this year – tech of course featured in projects, but ideas were awarded over gimmickry. Read More
  • A manifesto for the creative industries

    A manifesto for the creative industries

    Creative Industries Federation has today published a manifesto urging leaders to take action to support and protect the creative sector. Read More
  • UK adults will spend almost 1 hour a day watching digital videos this year

    UK adults will spend almost 1 hour a day watching digital videos this year

    Digital video is gaining ground in the UK, with Brits poised to spend an average of 53 minutes a day watching clips online in 2017 Read More
  • What brands can learn from the Share a Coke campaign.

    What brands can learn from the Share a Coke campaign.

    Summer 2013 saw Coca-Cola replace its iconic branding with 150 of the UK’s most popular names for its multimedia Share a Coke campaign, which produced some impressive results. But just what can other brands learn from it? Read More
  • Trends in modern food photography

    Trends in modern food photography

    Food photographers are no longer taking a documentary approach to their work but are creating exciting new trends and styles that are sought out by magazines around the world. We art direct all our photography and have a particular expertise in food. Read More
  • The science of creativity in advertising

    The science of creativity in advertising

    Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph Read More
  • Rebranding artisan producer Pennine Way Preserves.

    Rebranding artisan producer Pennine Way Preserves.

    We’re passionate about working with artisan producers, brands with great stories, that’s why Pennine Way Preserves was a perfect fit for us. It feels great to know that we've played a role in making the brand future-proof for the next 50 years Read More
  • Celebrating 60 years of family and furniture

    Celebrating 60 years of family and furniture

    Six decades later, and after several generations of the Bird family, they are still a favourite for people looking for leading furniture and quality flooring and carpet brands. Not to mention style, quality and value. For MJ Bird & Son it’s quite simply all about family and furniture. Read More
  • Transforming London's Poshest Grocer

    Transforming London's Poshest Grocer

    A brand lesson in not taking any thing for granted and resting on your laurels. Fortnum & Mason in London is 310 years old. A heritage of this kind is a wonderful thing: proof that a brand can survive the constant buffeting winds of change to remain relevant for generation after generation. But longevity can also be dangerous. Read More
  • Better with Jam pips other agencies to the post with client wins

    Better with Jam pips other agencies to the post with client wins

    We have ambitious plans for the year ahead, and will be using our experience and success from the last couple of years to catapult us even further ahead in the industry. The Better with Jam team has over 75 years of experience working with big brands such as Thus PLC, MTV, Channel 5, Capital Radio, EMAP, Channel 4, Endemol, Thomas Cook, Vodafone, Jet2.com, Mars Drinks, HSBC, AXA, Keep Britain Tidy and Fox’s Biscuits. Read More
  • Branding for International Youth Games

    Branding for International Youth Games

    We are committed to supporting our local community and especially young people so we really wanted to help. When we heard about the heritage of the games, and how much it has benefited the youngsters taking part, we knew it was a pro=bono project for us. Read More
  • Spreading the QSF love.

    Spreading the QSF love.

    We're currently running a very cool campaign for Quite Simply French. WE LOVE QSF pays homage to their customers and all the lovely things they say about Lancaster's top restaurant. Read More
  • Gail hands out the facts!

    Gail hands out the facts!

    Direct Mail still offers one of the most consistently effective forms of advertising. It is highly targeted and cost effective. Read More
  • Defining brand storytelling using the hero’s journey

    Defining brand storytelling using the hero’s journey

    Done right, brand storytelling is indispensable as a framework for telling authentic messages in a way that resonates with the consumer. Read More
  • What exactly is The Big Idea?

    What exactly is The Big Idea?

    A big idea must resonate, be disruptive, have talk value, transcend cultural and geographic boundaries and stretch the brand without straining credibility or believability Read More
  • Did Pepsi get it wrong?

    Did Pepsi get it wrong?

    If brands really want us to ‘join the conversation’, they need to show that they actually understand what it is that people are already talking about Read More
  • 2017 could prove an outstanding year for discovery and innovation!

    2017 could prove an outstanding year for discovery and innovation!

    There are, however, hints that 2017 could prove an outstanding year for discovery and innovation. Read More
  • The AI industry is set to grow 300 per cent in 2017!

    The AI industry is set to grow 300 per cent in 2017!

    It could be when AI comes of age: the power behind everything from intelligent toasters that know when we would like breakfast to machines that can pinpoint disease with more accuracy than doctors Read More
  • What do we mean by the word brand?

    What do we mean by the word brand?

    A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. ... But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do. Read More
  • Successful partnerships just work...don't they?

    Successful partnerships just work...don't they?

    "Holy strawberries Batman! We're in a jam!" "Don't worry Robin teamwork makes the dream work." Read More
  • Answers to questions we are often asked...

    Answers to questions we are often asked...

    The bottom line is that the branding process must be viewed as an investment — it’s the design of your company. Compared to the cost of implementation, designing the brand is a bargain. Read More
  • Iconic slogans we love them...what's your favourite

    Iconic slogans we love them...what's your favourite

    Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi Read More
  • Find about what makes us tick...our ethos!

    Find about what makes us tick...our ethos!

    99% of successes come from failures. One of the great things about being willing to try new things and make mistakes is that making mistakes keeps you humble. People who are humble learn more than people who are arrogant. Happiness is our business model Read More
  • What is the future for augmented reality?

    What is the future for augmented reality?

    If the breathless press releases are to be believed, 2016 has been the year of virtual reality – a discarded technology that, thanks to the revolution in low-cost components heralded by smartphones, is currently enjoying a lavish revival. Read More
  • What's different about a Brand Focused Marketing Agency?

    What's different about a Brand Focused Marketing Agency?

    Simply, that we'll get under the skin of your brand or company to create the right strategy for you with the right creative and media choices – on and offline. Read More
  • We believe in having fun at work!

    We believe in having fun at work!

    Imagine waking up each morning looking forward to the fun that you’re going to have at work that day! ... Read More
  • It's great when there is mutual respect and admiration

    It's great when there is mutual respect and admiration

    If you’re looking for an agency with passion and creativity then Better with Jam is the perfect partner Read More
  • Google's got tired of people trying to scam them!

    Google's got tired of people trying to scam them!

    In the quest for rankings, SEO and SEM professionals have been messing with the system for years. King Google finally got fed up and summoned their soldiers to restore order. Read More
  • Brand Refresh for Quite Simply French

    Brand Refresh for Quite Simply French

    We are Quite Simply French's brand guardians and brand managers working on content creation, social media management, email marketing, media, advertising and events Read More
  • Branding an Accountant...do the numbers stack up?

    Branding an Accountant...do the numbers stack up?

    "Better with Jam really do deliver on all their promises. They dug deep to understand my objectives and my business and then created a brand that stands out from the crowd. And that's not an easy thing to do in my industry" Andrew Alli Read More
  • Trends for 2017 - the rise of biometric identification technology.

    Trends for 2017 - the rise of biometric identification technology.

    Imagine walking into a pub and putting your finger into a vein scanner. Instantly, the terminal knows what your favourite drink is, orders it and then takes payment from your credit card Read More
  • What brands were called...before they were famous!

    What brands were called...before they were famous!

    Google-once was Backrub. Can you imagine a world without Google? Read More
  • Apple voted 'coolest' brand for fifth year in a row

    Apple voted 'coolest' brand for fifth year in a row

    Apple has kept its cool for the fifth year in a row, coming out on top of the CoolBrands survey even in the face of growing competition from the likes of Airbnb, Netflix, Instagram and Spotify. Despite the outrage over Apple's wireless EarPods and allegations from employees that the company culture is toxic, the brand has once again been voted as the the coolest on offer by UK shoppers and trendsetters. Read More
Archive

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while.” Steve Jobs

The myth goes that creatives either lie back and let the muse come to them, or force it out through hard work and lengthy trial and error. The reality is somewhere between the two – a combination of inspiration and evaluation, of being able to let an idea come to you and then crafting it into shape.

Creative people do, however, intuitively know the value of alternating the rhythms of work: when to let the mind wander, when to get down to hard work and when to put a problem on the back burner and leave the subconscious to mull it over.

This is a crucial flexibility of mind demonstrated by the way creative people, even during periods of intense activity, manage to create little holes for themselves where they will instinctively take the mini breaks they need to let ideas come to them.

Time out feeds the quietness of mind that is essential to creativity.

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