Archive

Seamless cross-channel campaigns done with can bring significant returns.

Delivering campaigns seamlessly across channels is a high priority for us, especially when you consider that 60% of online adults in the UK and US now use two or more devices every day.

Media convergence pushes our marketing department towards this omni-channel approach, because that’s where you get the best results. We have an unrivalled understanding of modern consumers and the need to connect with them seamlessly across screens.

Here’s a couple of our latest case study using omni-channel marketing.

Virginia House

This restaurant with rooms needed to engage a wider audience, build their profile and attract sales quickly.

Their Summer Menu premiered with a promotion of 25% off their à la carte and tasting menus delivered via direct mail and social media channels. Resulted in increase of 50%.

FACEBOOK COMPETITION running for just 7 days to win 3 course Teaser offer dinner for 4 people resulted in 200 new likes.

CONGRATULATIONS TO DEBBIE. She has won a our TEASER OFFER for herself and 3 friends.

Here’s what she said when we told her she’d won: “Excited to win this competition and looking forward to some fab food with friends at Virginia house – thanks so much”

TEASER OFFER: Devised a mechanic so that people could try Craig’s amazing food at a price point that is very attractive. Campaign ran for 2 months across print, social media and SMS resulting in an increase of bookings by 50%.

TRIP ADVISOR: We ran review express campaigns on TA, promoting as well as social media and email.  The restaurant went from number 2 to number 1 for the first time ever.