The ultimate brand guidelines!

Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets. Having worked with Costa Coffee for four years on refining the customer experience across its UK store estate, ODA worked in partnership with Costa Coffee to deliver the first brand colour toolkit as the coffee shop chain entered its next phase of growth.

ODA’s brief was to create the definitive Costa Coffee Red colour, then work with the brand’s partners to ensure it could be reproduced across each of the different substrates within a store, from exterior signage to packaging.

The book has been designed with printers and suppliers in mind. Each substrate has been included as either a page or a tile, which can be removed from the book and matched on-press to ensure the most accurate reproduction. Each book also contains two swatch books – one on coated paper and the other uncoated – so printers can retain a physical sample for future reference.

Original Article