Explore Morecambe Bay

The Challenge

Lancaster City Council wanted to create a visitor brand and website for Morecambe.

In developing the brand, we focused on creating the right imagery to show the people of the place. And that informed our photography, which was briefed as ‘Explore Morecambe Bay’s beauty in this breathtaking kaleidoscope of water, light, sea and sky.” The art direction was crucial to capture the spirit of the place and the people so the photography could be used to market Morecambe to visitors from all over the world.

The website we designed and built was bespoke focused on making it an easy user experience. Simple, clear and extremely functional for both the client and the audience.

Brand Story

Meet the King of Piel Island or the Queen’s Guide to Sands. Discover Morecambe Bay’s bustling Victorian towns and Art Deco glamour wherever you look. Uncover ancient sites and seafaring traditions. Marvel at spellbinding views and stunning skies of Morecambe Bay that seem to set the sea alight. Hear the Bay’s wading birds calling, seals playing, and kite-sails flying… or just sit back and enjoy some freshly caught fish and chips.

Explore nature’s amphitheatre. Explore Morecambe Bay


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