Following on from the work she did in 2013, our Creative Director, Lynda, explored how to elevate this beloved Lancaster restaurant to the next level, without losing its familiarity. Her big idea was to create a suite of iconic images to communicate Quite Simply French’s unique style and high standards of excellence. The brand refresh was then applied to in-house materials and a new website with an enhanced online experience
Lynda wanted to highlight what makes Quite Simply French special and unique, the high quality, fresh, seasonal produce and exotic ingredients so she worked with the North’s leading photography studio, Powerhouse, in Leeds to art direct the photography. Powerhouse clients include M&S, Sainsbury’s, Unilever and Fever Tree.
“It really is a testament to the deep understanding of the team at Better with Jam and their creative excellence. We spent much time together in the planning to inform and improve the customer journey and experience. I have worked with Better with Jam since 2006 and not only are they an agency that provides creativity and innovative ideas, digital capabilities, strategic planning, a good understanding of my marketplace, marketing and social media, they are absolutely integral to my success and I consider every penny I spend with them to be good value for money.”
A FINE FRENCH RESTAURANT