Why have one expert, when you could have a veritable melting-pot of knowledge, ideas and talent?
When we collaborate, we become greater than the sum of our parts. And this is how we grow, innovate and create the very best brands for our clients.
Albert Einstein said ” Knowledge comes from experience. Information is not knowledge. The only source of knowledge is experience.”
The interplay between client and agency is extremely important, and having the nous and business knowledge to really understand your client’s business and develop strong relationships is key to success. With greater experience comes a better understanding of how to keep clients happy, and often serious business owners prefer dealing with likeminded senior figures.
Experienced professionals can also offer a huge amount from a commercial standpoint. Having vast experience of running PnLs, as well as that wider commercial experience, can be critical to the successful running of any company. Being creative and digitally savvy is one thing but having the ability to drive strategy and make business-critical decisions is another thing altogether.
Add up all our team’s experience and you get over 125 years of brand, marketing, creative, digital and advertising success in London, Leeds, Manchester, Los Angeles and Lancaster.
We are brand storytellers; so what does that actually mean to you and your business?
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business.
Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the utility and functionality of products and services and striving for the creation of loyalty and meaningful bonds with your customers.
Story is how Starbucks created a whole new coffee category and elevated itself above its competitors. Starbucks didn’t simply set out to sell coffee at premium prices, their mission was to be ‘the third place’. Brands like Starbucks and Apple are built on so much more than the utility and specifications of their products. Your product is only part of the story. A potential customer’s relationship with your brand will likely begin before they actually purchase your product at all.
A great brand story strategy will show you how to stand out, increase brand awareness, create customer loyalty and power profits.
We work with brands at every stage of their development, from startups who are shaping a complete culture to established brands who are realigning their positioning and marketing communications or launching new products.
It doesn’t matter if you’re a supermarket, bank or a city, launching an online platform or baking bread, you have a unique story to tell and we can show you how to tell it.
