Let me be clear: a brand is the relationship between an organization and an audience.
A creative brief becomes particularly handy, it concisely provides the direction needed to create the work, and it ensures everyone’s on the same page before resources are expended.
What has made influencer marketing unique in the present is how social media communication has levelled the playing field and given anyone and everyone the opportunity to share their voice.
A place’s brand, although hard to pin down exactly, derives from factors which can be usefully, if subjectively, measured and evaluated.
Enormously powerful. Enormously fragile. Building a brand takes vision. It takes passion and sweat. And perhaps most importantly, it takes discipline.
The place making process usually involves creating a strong brand based on a thorough understanding of a destination’s heritage and unique offerings.
Most brand content fails because it lacks narrative conflict. It has been authored by people writing for their own enjoyment, rather than with their audience in mind.
Albert Einstein said ” Knowledge comes from experience. Information is not knowledge. The only source of knowledge is experience.”
Contrary to popular belief, small is powerful. As a small company, we have first-hand experience doing big things with less.
Finally it comes down to brilliant collaboration to deliver the strongest return?The best results always come from great teamwork. It is after all, a symbiotic relationship.
Social media gives the brand the chance to reach out directly to consumers and offers a platform for reputation management if any complaints are launched. It’s a more intimate and personal direct channel for brands to interact with consumers.
Great brand teams turn the same blocks into something magical using strategy and creativity.