As featured in TimeOut, our Janie Ash and Mex Ibrahim, proudly join a handful of women across the world who are changing the way we eat and drink in 2021
Janie and Mex launched their pioneering initiative in 2019 because they wanted to create a place for each and every woman in the food industry to tell their story, to be heard and be given equal respect.
We believe championing diversity was key to success before the pandemic and will play a crucial role as the industry recovers from Covid-19. Women are the most
influential decision-makers in the home, business and in all sectors of society – and a gender-balanced industry will deliver real financial results from a business perspective.
In a world where women drive 70% to 80% of all consumer spending, giving women a seat at the table is not only an important step in
Repairing the gender disparity resulting from Covid-19 as well as a smart business decision. Dame Minouche Shafik, Director of the London School of Economics and Political Science, said, “In the past jobs were about muscles, now they’re about brains, but in the future, they’ll be about the heart.” We believe qualities that have traditionally been regarded as feminine – empathy, vulnerability, compassion – will become increasingly important in post-pandemic work environments, driving better businesses and more enlightened societies
Their heart-felt desire was to have a place where all women in the food industry can come together to celebrate, communicate and collaborate.
They believe qualities that have traditionally been regarded as feminine – empathy, vulnerability, compassion – will become increasingly important in post-pandemic work environments, driving better businesses and more enlightened societies.
Female-dominated sectors have been especially badly hit by Covid-19 and few more so than the food industry so it feels like this is the perfect moment to celebrate the entrepreneurial spirit, tenacity and diversity of all the women who inspire, delight and nurture us with food.
Like many of you, WIFI has explored ways to pivot by enhancing their offering, adding more value to benefit member,s relaunching with a big Ta Dah!
Tur purpose is to bring women to the forefront to tell their stories and to show collaboration beats competition. Because positive collaboration is a beautiful—and delicious—thing.
