We’re thoughtful and strategic in our approach. We bring an intelligent response to a brief. A simplicity. A spark. You’ll see it in everything we do.
The creative problem-solving process is the fruitful combination of cross-disciplinary curiosity, technical knowledge and intuition.
We analyse, interpret and formulate, then we improvise, invent and discover new techniques and combinations.
First we listen to you. We understand your problems, challenges, threats, goals and aspirations. Our process fully immerses us in your organisation, helping us to define a clear path for success. Our comprehensive branding service has helped to transform brands large and small across a wide range of different sectors including food & drink, art & not-for-profit, hospitality & leisure, retail, technology, education and many more.
It's all about producing ideas that will move your business forward.
We believe great results come from truly understanding your position and surroundings, so we like to begin by really getting to know you and your customers. There’s no quick-and-easy way of figuring this out, so we use a number of different research techniques including workshops, surveys and field testing – all alongside traditional competitor research and customer analysis.
We take a good, clear, objective look at your business and how your brand will be perceived by all audiences.
Ideas are the bedrock of our approach. Bringing your story to life we start with broad brushstrokes, exploring concepts and ideas. We brainstorm, we collaborate, we explore and discover — never forgetting to measure against the brief and your objectives.
Refinement is about going deeper – focusing on the details and developing your identity so it truly communicates what makes you special. This is also where things get technical – we cross the t’s, dot the i's looking for perfection. Here's where we collaborate with specialists to create photography, illustration, copywriting, animation, film and motion design.
This is the birth of your new brand or product. We can make sure you have all of the communication tools you’ll need to make an impact — from brand guidelines to advertising campaigns.
Building a brand is a long-term strategy and you need to be consistent in price, quality and message throughout all your interactions with the consumer. But a successful brand never sits still. As your brand guardians we'll carry on working with you to ensure your brand is always looking and performing at its very best.