The brief from the client was to refresh and reposition the brand as a major furniture retailer. They felt that they weren’t attracting enough new customers and old customers had forgotten what made the company special.
With growing online competition, owner Pam Jones was keen to continue to push the company forward and remain first choice for loyal and new customers alike.
As a client for over 10 years, this time we supported Pam with the company’s market strategy, new branding, key messages, new photography with art direction, a new website, e-shot, social media and advert design.
Pam commented: “I chose Better with Jam because the company has a wealth of talent that is unequalled in any other agencies locally. Having worked with the company before, I knew that Janie and her team would offer the right insights and direction to help us future-proof our brand. It was important that we got the right messages across about what makes us different, like our bespoke service. Working in partnership with Better with Jam has been great and we are very happy with the end result.”
