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Dr Ed McKeever form Lancaster University ” We were trending no. 3 on twitter in Ireland. Your presentation drew a lot of positive comment in Ireland. Ireland loves Better with Jam”

Enormously powerful. Enormously fragile. Building a brand takes vision. It takes passion and sweat. And perhaps most importantly, it takes discipline.

The place making process usually involves creating a strong brand based on a thorough understanding of a destination’s heritage and unique offerings.

Most brand content fails because it lacks narrative conflict. It has been authored by people writing for their own enjoyment, rather than with their audience in mind.

Albert Einstein said ” Knowledge comes from experience. Information is not knowledge. The only source of knowledge is experience.”

Contrary to popular belief, small is powerful. As a small company, we have first-hand experience doing big things with less.

Finally it comes down to brilliant collaboration to deliver the strongest return?The best results always come from great teamwork. It is after all, a symbiotic relationship.

Professional photographs taken for your business is absolutely essential for communicating your brand essence.

Entrepreneurs are the stars of our community. We need them inside the School to keep every programme and every piece of research sharp with insights from the frontline of business.

Being nominated for this award is a worthy pat on the back for everyone here, and a celebration of a female entrepreneur making a big difference at the heart of the community.

What we did at a glance was design, photography and art direction, email marketing, social media promotions and marketing.

Vive la Difference Campaign. Photography by Rachel Hayton. Art Direction by Peter Kennedy Lane.